Executive Summary
Comprehensive tracking of ₹67 Cr marketing investments across India.
Algorithmic Insights
Strategic Driver
Gen. Adv. maintains the highest budget allocation at ₹1.69 Cr. This represents the core of the seasonal marketing push.
Efficiency Opportunity
Digital shows maximum composite efficiency (Score: 4+5), yet receives only 14% of the total spend. Reallocation is recommended.
Spend Variance
DEKALB spend velocity is low relative to the category average. Review regional dealer off-take data immediately.
Total Spend
₹7.54 Cr
Full year FY 2024–25
Top Channel
Gen. Adv.
₹16.9 Cr (25.2% share)
Leading Brand
Vayego
₹13.6 Cr (Fungicide)
Active Brands
11
Excludes Unallocated
Marketing Spend by Channel Strategy
Breakdown by digital, traditional, and on-ground activations.
Monthly Trend Analysis
Spend rhythm mapping across Kharif & Rabi.