Channel Strategy
Digital vs Traditional mix and overall vendor allocation tracking.
Budget Distribution
Allocation across all targeted channels.
CPA Efficiency Tracking
Actual Cost Per Acquisition vs Q3 Targets.
Digital₹215 / ₹250
OOH₹640 / ₹600
BTL/Promo₹510 / ₹450
TV₹780 / ₹800
denotes Target Benchmark