Dynamic Efficiency & Impact Matrix
Strategic interactive mapping of cost efficiency versus business reach attributes.
| Channel | Spend (Cr) | Cost eff. Est. | Time Est. | Ease Est. | Biz impact Missing | Brand str. Missing | Reach Missing | Composite | Rank | Strategy |
|---|---|---|---|---|---|---|---|---|---|---|
TV | ₹6.2 | 3.30 | 3 | Mass market brands | ||||||
Radio | ₹2.4 | 3.00 | 6 | Regional / niche | ||||||
Digital | ₹9.9 | 4.15 | 1 | Performance all SKUs | ||||||
Print | ₹3.2 | 3.00 | 7 | Technical content | ||||||
OOH | ₹8.8 | 3.05 | 5 | Brand building | ||||||
BTL / Promo | ₹15.0 | 3.60 | 2 | Farmer demos / push | ||||||
Events | ₹2.7 | 2.90 | 8 | Flagship & events | ||||||
Research | ₹4.0 | 2.30 | 10 | Strategic (indirect) | ||||||
Gen. Adv. | ₹16.9 | 3.30 | 4 | Multi-purpose | ||||||
Gen & Admin | ₹6.3 | 2.45 | 9 | Operational — reclassify |