Brand Performance
Investment analysis across product portfolios and PACE categories.
Top 10 Strategic Brands (Spend)
Direct marketing allocation representing major crop pushes.
All Product Tiers
Complete taxonomy of marketing spend execution.
| Rank | Brand Name | Category | YTD Pace | Spend Allocation |
|---|---|---|---|---|
| 1 | Vayego | Fungicide | 108.4% | ₹1.36 Cr |
| 2 | DEKALB | Seeds | 99.1% | ₹1.05 Cr |
| 3 | Laudis | Herbicide | 94.7% | ₹0.58 Cr |
| 4 | UnallocatedReview Needed | Portfolio | — | ₹0.88 Cr |
| 5 | Others | Portfolio | 97.8% | ₹0.45 Cr |
| 6 | Arize | Rice | 91.3% | ₹0.39 Cr |
| 7 | Brand specific | Portfolio | 103.6% | ₹0.35 Cr |
| 8 | Nativo | Fungicide | 88.5% | ₹0.32 Cr |
| 9 | Council Active | Herbicide | 96.2% | ₹0.26 Cr |
| 10 | Other Products | Portfolio | 105.7% | ₹0.22 Cr |
| 11 | Solomon | Insecticide | 93.1% | ₹0.20 Cr |
| 12 | Velum Prime | Fungicide | 110.2% | ₹0.18 Cr |
| 13 | EverGol Xtend | Seed Treatment | 86.9% | ₹0.15 Cr |